Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. It equips students with the skills to become confident and highly valuable marketing researchers. Editions for Marketing Research: An Applied Orientation: (Paperback published in 2009),. Marketing Research Editions. Expand details. Malhotra First published 1993. Ebook, 864 pages.
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September 7, 2008 | History
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Marketing research, Accessible book, Protected DAISY, Marketing, Methodology, Analysis of variances, Cluster analysis, Data collection, Formacije, Geografsko poreklo, In library, Klaster model, Koncepcije, Marketinški procesi, Matematična statistika, Podobe, Povezovanje, Raziskovanje, Razvrščanje v skupine, Sekundarni trg, Teorija upodobitev, Tržne raziskave, Uporabnost, Učbeniki za visoke šole, Variabilnsot
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